How to tell if your panel is selling below cost

Your provider moved and you did not. Upstream rates change weekly in this market. A price you set at a 30% margin in March can be under water in May without anything happening on your side.

You have more services than you can hold in your head. A panel carries thousands of them. The ones that go under are never the ones you watch.

The margin was always thin. A service priced 10% over cost is one supplier change away from a loss, and it feels the same as a healthy one until it isn't.

Partial and refilled orders cost more than the sale did. A refill window you promised is a cost you pay later at whatever the provider charges then.

A typical scanned panel lists 1,200 services, of which 484 can be matched to a product several tracked panels also sell. Of those matched services, the median panel had 14 priced within 35% of the cheapest source we can see - so thin that one price move upstream turns them into a loss - and 40 priced at 3x the market median or above.

Altogether 5,259 listings across those 386 panels are priced strictly under the cheapest source we track for the same product. That is not a rounding error and it is not a strategy: nobody chooses to lose money on 8 services at once. They were priced when the supplier was cheaper, and nobody went back.

1. Export your orders for the last 30 days and sort by provider charge. If your panel shows the provider cost per order, every row where the charge is below the cost is a confirmed loss. This is the only check that proves rather than suggests.

2. Take your twenty best sellers and price them against the market. Not the cheapest row you can find - the market. If your price is below the cheapest price a working panel will sell at, you are the cheapest supplier in your own comparison, which is rarely true and usually means you are subsidising the order.

3. Look for services you have never repriced. Sort by the date you created them. The oldest ones were priced against a market that no longer exists.

4. Check the services with a refill promise separately. They carry a cost that arrives after the sale, and in the data a refill window is the single most expensive dimension in this market.

Type your domain and PanelHawk reads the service list your panel already publishes - no account and no API key - matches every service to the 25,661 products it tracks across 34 panels, and shows you which of yours sit at or under the cheapest price it can see, and which sit far above what everyone else charges.

Connect your orders with a Perfect Panel Admin API key, which PanelHawk only ever reads with, or an orders CSV, and it does the first check too: the exact money lost over 30 days on orders sold below cost.

“Cheapest” on this page means the lowest price among the SMM panels PanelHawk tracks, every one of which resells through an API. It is a price you could buy at, not a claim about the floor of the whole market. Retired services that panels hide behind zero or implausible prices are discarded before anything is compared, and an offer far below the median is treated as dormant rather than as an opportunity.