Market data · last crawl 02 Nov 2026, 02:47 UTC
SMM panel profit margin: what the market data shows
A panel's gross margin is the distance between what it pays upstream and what it charges. Both ends of that distance are visible in price lists, so it can be measured rather than guessed. This is that measurement across 34 tracked panels and 25,661 comparable products, at the last crawl on 02 Nov 2026, 02:47 UTC.
The margin the market leaves you
Read the last column like this: on a typical product of that platform, buying at the cheapest price among the tracked panels and selling at the market median leaves you that share of the sale price, before refunds, refills and payment fees. Each product is measured on its own and the column is the median of those measurements.
| Platform | Products compared | Median cheapest rate | Median market rate | Middle half of products | Typical margin |
|---|---|---|---|---|---|
| 36 | $0.3059 | $2.4595 | 73% to 90% | 81% | |
| 120 | $0.255 | $1.2575 | 62% to 87% | 77% | |
| TikTok | 55 | $0.0791 | $0.6627 | 65% to 88% | 76% |
| Threads | 5 | $1.33 | $6.575 | 48% to 81% | 72% |
| Telegram | 35 | $0.04 | $0.2668 | 55% to 82% | 68% |
| 47 | $0.126 | $0.44 | 50% to 77% | 64% | |
| Spotify | 46 | $0.0975 | $0.2551 | 60% to 67% | 62% |
| YouTube | 82 | $0.5125 | $1.716 | 30% to 74% | 58% |
| Website | 72 | $0.175 | $0.455 | 37% to 64% | 54% |
The margin is measured on each product on its own and then taken at the median, so it is not the difference between the two rate columns - those are medians of different products and are here only to show the scale of the prices. The middle half column is where half the products on that platform fall. “Cheapest tracked” is the lowest price among the panels PanelHawk reads, not the floor of the whole market: your own provider may be cheaper or dearer.
The most room is on Twitter at 81% and the least on Website at 54%. The difference is not customer demand; it is how many independent providers stand behind the product. Where everyone resells the same two sources, the price converges and the margin goes with it.
Why the number you actually keep is smaller
Four things sit between that column and your bank account.
You are not buying at the cheapest tracked price. The figure above is what the market makes available, not what you negotiated. The gap between the two is the part of your margin you can recover without raising a single price.
Refills and partials are paid later. A refill window is a promise priced today and bought at tomorrow's rate.
Failed and cancelled orders still cost support time, and a provider whose quality drops turns a healthy service into a refund queue before it shows up in any price.
Payment fees and chargebacks come off the top.
Raising prices is not the other half of this
The data is blunt about which direction the money leaks.
Across the 386 panels PanelHawk has scanned, 97% had at least one service priced at 3 times the market median or more, and the median panel had 40 of them. Those services do not earn a high margin; they earn nothing, because nobody buys them. A price far above the market is a dead service that looks like a healthy one in a catalogue.
The margin worth chasing is in the middle of your list: services that sell steadily, priced against a supplier who moved. Those are invisible without a comparison, which is the whole reason this tool exists.
“Cheapest” on this page means the lowest price among the SMM panels PanelHawk tracks, every one of which resells through an API. It is a price you could buy at, not a claim about the floor of the whole market. Retired services that panels hide behind zero or implausible prices are discarded before anything is compared, and an offer far below the median is treated as dormant rather than as an opportunity.
Buy any of these at the price this page measures
PanelHawk is now a panel. The same reading that produced the figures above decides what we charge: every six hours we read these panels' public price lists and buy your order from whichever of them is cheapest that day, at a fixed 20% above what we pay. No account needed to look.