Most of the words on an SMM panel price list describe a promise the supplier makes about an order: how much you can buy, how fast it starts, whether it gets topped up if it shrinks, and whether you can stop it. A few of them describe what the service is supposed to be — "real", "HQ", a country — and those often move the price. This page explains each term, says who stands behind it, and shows where it appears on a PanelHawk product page.
Short version: a refill window, a "non-drop" label and a quality word are the supplier's claims. What PanelHawk itself promises is narrower and checkable: if an order is not fully delivered, the undelivered part comes back to your balance automatically.
Glossary at a glance
| Term | What it means | Whose promise |
|---|---|---|
| Rate per 1,000 | Price for 1,000 units (followers, views, likes) | The price list |
| Min / max order | Smallest and largest quantity one order can be | The supplier's API |
| Refill (30-day, 365-day, lifetime) | Supplier tops the count back up if it drops within the window | The supplier |
| Refill button / auto-refill | Refill you request vs. refill the supplier runs by itself | The supplier |
| Drop / non-drop / low drop | How much of the delivered count is expected to disappear | The supplier's label |
| Drip-feed | Order split into runs, delivered at a fixed interval | The supplier's API |
| Start time / speed | Delay before delivery begins, and units per day after | The supplier |
| Cancel | Whether a running order can be stopped | The supplier's API |
| Partial | Order ended with fewer units than bought | A status; we refund the rest |
| Real / HQ / premium | Quality words in the service name | The supplier's naming |
| Targeted / country | Audience from a named country | The supplier's naming |
Rate per 1,000
Every panel prices in units of 1,000. Say a panel lists followers at $2.00 per 1,000 (a made-up figure): an order of 500 costs $1.00 and an order of 2,500 costs $5.00. The rate is the only number that lets you compare two services directly, which is why every product page here leads with it, and why our comparison pages — for example the cheapest Instagram followers across the panels we track — are sorted by it.
Two services at the same rate are not necessarily the same product. A rate means something only next to the terms below it.
Minimum and maximum order
The supplier decides the smallest and largest quantity one order can be. The range is wide, and it differs from product to product even on one platform. If you need more than the maximum, you split it into several orders; below the minimum, the supplier will not accept it. Our order form checks both before anything is charged.
Refill, and the refill window
Followers, likes and members sometimes disappear after delivery — accounts get removed, or the platform cleans them up. A refill is the supplier's promise to put the lost units back within a stated period. Panels name the period in the service title or in a separate field:
- 30-day refill (often written "30d", "R30"): drops within 30 days of the order are topped up.
- 365-day refill: the same, for a year.
- Lifetime refill: no end date is stated. In practice it lasts as long as that supplier keeps the service and honours it.
- No refill ("NR"): what you get is what you get.
Whose promise a refill is
A refill window is made by the supplier, the panel that actually delivers the order. PanelHawk is a reseller: we read each supplier's refill flag and show it on the product page, and we do not add a refill promise of our own on top. Compare Instagram followers with a 30-day refill and Instagram followers with no refill: the "Refill" row on each page carries the supplier's term.
The Refill row is always on the page. It shows the term from the supplier's listing where that term reads as a refill term (a window in days, lifetime, no refill), and otherwise falls back to the supplier's own refill flag: "Refill" or "No refill". A plain "Refill" without a window means the supplier offers one without saying for how long.
Refill button vs. auto-refill
Panels deliver refills in two ways. With a refill button, the buyer notices the drop and requests a refill on the order, inside the window. With auto-refill, the supplier checks the count itself and tops it up without being asked. Either way, the request runs through the supplier's system and depends on them doing it. On an order you placed with us, the button is on your order page — see how a refill request works here below.
How do you request a refill on PanelHawk?
From the order page in your account on the website. When an order qualifies, the page shows a Request a refill button with a short note. An order qualifies when all of these hold:
- The product carries a refill term — its Refill row says a number of days, "Lifetime" or plain "Refill". A product whose Refill row says "No refill" does not show it.
- The order has finished: delivered in full, or partly delivered.
- It is still inside the window, counted from when the order finished. Where the product says "Refill" with no window, we keep the button open for 30 days.
Pressing the button sends a refill request for that order to the supplier that delivered it; the supplier does the topping up, at no charge to you. You can ask once every 24 hours: a second press inside that time tells you when you can ask again, and two quick clicks count as one request. If the supplier refuses or does not answer, the page says so, and we are notified and look into it. How many units come back, and how fast, is up to the supplier — a refill puts back what dropped; it does not stop a platform removing accounts again.
How common is each refill window?
The table below counts the refill terms on every product on sale in the shop, rebuilt with the catalogue. The term comes from the supplier's own listing wording, sorted into a few windows a buyer can tell apart. Read it row by row:
- Products and Share of the shop — how many products carry that window, and what part of everything on sale that is.
- Drip-feed available — of the products in that row, the share whose supplier offers drip-feed.
- Can be cancelled — of the products in that row, the share whose supplier accepts a cancellation once the order is with it.
| Refill term | Products | Share of the shop | Drip-feed available | Can be cancelled |
|---|---|---|---|---|
| No refill named | 5,472 | 88% | 0% | 38% |
| Under 30 days | 33 | 1% | 0% | 52% |
| 30 days | 183 | 3% | 0% | 80% |
| 31 days to under a year | 105 | 2% | 0% | 86% |
| A year or longer | 136 | 2% | 0% | 36% |
| Lifetime | 76 | 1% | 0% | 71% |
| Refill, no window stated | 215 | 3% | 0% | 74% |
The table answers a market question — how often each window is offered, and whether longer windows come with more or less flexibility. It does not tell you the term on the product you are about to buy. For that, the product page's Refill row is what matters: as described above, it shows the listing's term where the wording names one, and otherwise the supplier's own refill flag. So a product counted under "No refill named" here can still show a plain "Refill" on its page, when the supplier's flag says it offers one without naming a window.
A practical use: on a category page such as TikTok followers or Instagram likes, filter by refill and compare the rate of each window side by side. The difference in price is what the longer window costs on that product.
How long a refill window do you need?
A refill window is one of the extras that can add to the rate (our price report measures by how much), and it only helps if you will still care about the count when a drop happens. Match the window to how long the number has to hold:
| If the order is for | Consider | Why |
|---|---|---|
| Testing a service, a small first order | No refill | You are checking delivery, not keeping the number; pay the lowest rate |
| Views on one video or post | No refill, or a short window | Views are counted when they arrive; the post matters for days, not months |
| A one-off launch or campaign | 30 days | Covers the weeks the number is being looked at |
| Followers or members on a profile you will keep | A year or longer, or lifetime | The count has to hold for as long as the profile is shown |
| Not sure | The cheapest window that covers your real deadline | Paying for a year when you need a month buys nothing you will use |
Two cautions. A window is only as good as the supplier's willingness to honour it, so "lifetime" means as long as that supplier keeps the service. And a refill puts units back after they drop; if the reason they dropped was a platform cleanup, the replacements can be removed the same way.
Drop, non-drop and low drop
Drop is the share of a delivered order that later disappears. Non-drop (also "no drop") and low drop are labels a supplier puts on a service it expects to hold up. They are descriptions, not measurements: no panel publishes how much a "non-drop" service actually dropped, and a platform can remove accounts at any time regardless of what the label says. We treat it the way we treat refill: as the supplier's wording, never as our promise.
Non-drop and refill are often confused. Non-drop is a claim that the count will not fall; refill is a promise to fix it if it does. A service can have either, both or neither.
Drip-feed: runs and interval
Drip-feed splits one order into several smaller deliveries. Two numbers define it:
- Runs — how many deliveries the order is split into.
- Interval — the gap between them, usually in minutes.
Say you want 1,000 views as 10 runs at a 60-minute interval: 100 views arrive each hour for ten hours, and the total quantity is runs multiplied by the quantity per run. The point is a gradual curve rather than one jump. Not every service supports it; where the supplier does, a PanelHawk product page shows a "Drip-feed" row with "Drip-feed available". When the row is absent, the supplier's API did not offer it for that product. Our order form does not take runs or an interval, so an order here is placed as a single delivery; to spread a large quantity, place several smaller orders over time.
Does drip-feed make an order look natural?
Partly, and only in one way. Drip-feed changes when units arrive: a few hundred spread over a day draw a smoother line than the same number landing in ten minutes. It does not change what arrives. The accounts are the same accounts the service delivers without drip-feed, with the same chance of being removed, and a platform's rules about bought followers or engagement apply however slowly they come. Treat drip-feed as a delivery schedule, not as a disguise.
Since our order form places each order as one delivery, the way to spread a larger quantity here is the same as above: several smaller orders over days. The product pages behind a list like YouTube subscribers still show where the supplier offers drip-feed, which tells you something about that supplier's setup even when you order in one go.
Refill vs. non-drop vs. drip-feed: which solves what?
The three are often sold together and mixed up. Each answers a different worry:
| Term | What it addresses | What it does not do | Whose promise |
|---|---|---|---|
| Refill | Units that drop after delivery are put back, within a window | Stop drops from happening, or cover drops after the window | The supplier; you request it on the order page here |
| Non-drop / low drop | The expectation that few units will drop | Measure anything, or oblige anyone to fix a drop | The supplier's label |
| Drip-feed | A sudden jump in the count, by spreading delivery over time | Change which accounts arrive, or how long they stay | The supplier's API; not taken by our order form |
| Automatic partial refund | Money for units that were never delivered | Replace units that arrived and later dropped | PanelHawk |
If the worry is the count shrinking, the term to look at is refill, with a window long enough for your use. If it is paying for something that never arrives, that is already covered by the automatic refund.
Start time and speed
Start time is how long an order waits before the first unit arrives; speed is how many units per day it delivers after that. Panels often write both into the service name ("0-1h start, 10K/day"). Those are the supplier's own figures. We do not repeat them as fact: a product page shows a "Typical delivery" row only where we have real delivery history for that product, and says nothing about speed where we do not.
Where the supplier reports it, your order page also shows the start count — the number on the profile or post when the order began — so you can check delivery against a fixed baseline rather than memory.
The cancel flag
Once a supplier has started an order, whether it can be stopped is up to that supplier and that service. The product page says which: "Can be cancelled", or "Cannot be cancelled once it is with the supplier". Before an order reaches the supplier — while it is still with us — you can always cancel it from the order page and the money goes straight back to your balance.
Partial: what happens to the rest of the money
An order ends partial ("Partly delivered") when the supplier stops before the full quantity. On many panels the buyer then has to ask. Here it is automatic: the undelivered part is refunded to your balance, counted from the remainder the supplier reports, and the order page shows how many of how many were delivered and how much came back. An order that cannot be placed at all is refunded in full. The FAQ lists every state an order can end in.
"Real", "HQ", "premium", and country targeting
These words name what the service is supposed to be, and they can add a good deal to the price. "Real", "HQ" (high quality) and "premium" have no shared definition across panels; one panel's "HQ" is another's plain service. A targeted or country service promises an audience from one named country instead of a worldwide mix.
What each word actually costs is something we measure rather than guess. Our SMM panel price report compares matched pairs — the same product with and without the extra — and publishes the median premium for a refill window, a named country and a quality word. The figures, and which of the three costs most, change with every crawl, so read them there rather than here.
What that means for a purchase: a quality word is the premium you have the least way of checking. A country is at least visible on the profiles that arrive, and a refill window is a term you can hold the supplier to. If the word does not change anything you will act on, the plain version of the product is usually the better buy. On any Instagram category page you can filter by country, quality and refill to see the difference side by side.
What to check before you order
- The rate per 1,000, compared with the same product elsewhere — here, against every panel we track that sells it.
- Min and max, so the quantity you want is one order rather than several.
- The refill row, and whether the window is long enough for what you are doing.
- The cancel row, if you might want to stop the order.
- Whether a quality or country word is worth what it adds.
And one thing no label changes: buying followers, views or engagement can break a platform's rules, whatever the service is called. Whether an SMM panel is safe to use covers that honestly, and what an SMM panel is explains how resellers like us fit between you and the supplier. We never sell at less than 20% above what we pay, and are cheaper than every other panel we track on 893 products.
Questions people ask
What does refill mean in an SMM panel?
Refill is the supplier's promise to top an order back up if the count drops within a stated window, such as 30 days. It comes from the supplier; we show the supplier's term and do not add a refill promise of our own.
What does drip feed mean on an SMM panel?
Drip-feed splits one order into several smaller deliveries (runs) spaced by a fixed gap (interval), so the count rises in steps instead of all at once. A product page here shows when the supplier supports it.
What are non-drop followers?
Non-drop is a supplier's label for followers it expects to stay. It is a claim about expected behaviour, not a measurement, and nothing stops a platform from removing accounts later.
Is a lifetime refill really lifetime?
It lasts as long as the supplier that sold it keeps honouring it. Read it as a label on the service, not a contract with a date.
What does 30 days refill mean?
It means the supplier will put back units that drop within 30 days of the order. A drop after that is not covered. Panels often write it as "30d" or "R30" in the service name.
Can I get a refill on PanelHawk?
Yes, when the product carries a refill term and the order is delivered or partly delivered and still inside its window: the order page in your account shows a "Request a refill" button, which passes the request to the supplier, once every 24 hours.
Does drip-feed make followers look natural?
It spreads delivery over time so the count rises gradually, but it does not change which accounts arrive or what a platform's rules say about bought engagement. Our order form places each order as one delivery.
What happens if my order is only partly delivered?
We refund the undelivered part to your balance automatically, counted from what the supplier reports. The FAQ covers the rest of the order lifecycle.