How much do 1,000 followers cost? Measured SMM panel prices

The price of 1,000 followers is not one number. The same product, sold by different SMM panels on the same day, can cost several times more at one panel than at another, and a small change to the product (a refill window, a country, the word "real") moves it again. So the useful answer is a range: what the cheapest panel charges, what the middle of the market charges, and how far apart those are. That is what this page shows, from live data, for Instagram, TikTok, Telegram and YouTube.

Every table below is rebuilt from the last crawl (02 Nov 2026, 02:47 UTC), not typed by hand. The prose around it is written to stay true whatever the numbers do.

The unit: price per 1,000

SMM panels price everything per 1,000 units: 1,000 followers, 1,000 views, 1,000 likes, 1,000 members. That figure is called the rate. It is the only number that lets you compare two services directly, which is why every product page in our shop leads with it.

To turn a rate into the cost of an order, the arithmetic is always the same:

order cost = rate × quantity ÷ 1,000

Say, as a made-up example, a product is listed at $1.50 per 1,000: in that example an order of 1,000 costs $1.50, an order of 400 costs $0.60, and an order of 5,000 costs $7.50. Each product also has a minimum and a maximum order set by the supplier, so a rate that looks cheap can still mean a minimum spend larger than you wanted. On our product pages the order form shows the running total before anything is charged, and the confirmation step shows the exact amount we take.

What do SMM panel services typically cost? Our own price range

Most of this page is about the market: what the panels we track charge for the same product. The table in this section answers a narrower question, the one a buyer usually means: what does it cost here? For each of the main product types, it takes every variant we have on sale and reports our own rate per 1,000, the price you would actually pay, at three points.

• Variants: how many separate products of that type we sell. Each refill window, country, quality word or subtype is its own product with its own price.
• Lower quarter: a quarter of those variants cost less than this figure per 1,000, and three quarters cost more. This is the plain, low-cost end of the type.
• Median: half the variants cost less than this, half cost more. If you pick a variant without filtering for anything, this is roughly where you land.
• Upper quarter: three quarters of the variants cost less than this figure, and the dearest quarter costs more. Where a variant sits depends on the extras it carries, explained below the table.

Quarters are used instead of the cheapest and the dearest variant because a single odd product at either end says little about what you will pay. A product type with too few variants on sale for quarters to mean anything is left out, and the whole table is rebuilt with the shop, so it moves when supplier prices move. Each name links to that type's list in the shop, where every variant is shown with its rate, and you can filter by refill, country and quality, and sort cheapest first.

Read the gap between the lower and the upper quarter of a row as the price of the extras, not as noise. Within one product type the spread is wide for four reasons:

• Refill window. Followers with a 365-day refill are a different product from the same followers with none, because the supplier promises to top the count back up for a year.
• Country. Followers or views from one named country are a separate product from worldwide ones, and usually a dearer one.
• Quality word. "Real", "HQ" and "premium" are the supplier's own labels. We do not measure them, but they are separate products and the market prices them separately.
• Subtype and audience. Story views and reel views, or likes from a targeted audience and plain likes, are not the same product and are not priced as one.

On top of that, every variant is bought from the panel we can buy it from at the best rate for its delivery record, so two neighbouring variants can come from different suppliers sitting at different points of the reseller chain. That is why the table gives a range per type and never a single figure: the honest answer to "how much does an SMM panel cost" is a rate per 1,000 for one exact variant.

What does a typical first order cost?

A worked example shows how the pieces fit together. Every figure in it is made up for illustration, so do not read it as a price.

Say you want 500 Instagram likes, and the variant you pick is listed at a made-up rate of $2.40 per 1,000. In this example the order costs $2.40 × 500 ÷ 1,000 = $1.20. Before you can order you top up your balance; the smallest top-up is $5.00, paid in USDT on TRON or in Telegram Stars. The order comes off the balance, and in this made-up example whatever is left after the $1.20 stays there for the next order. A balance does not expire, and it cannot be withdrawn or transferred.

Two things can change the amount. First, the product's minimum order: if, for example, the supplier's minimum were 1,000 for that variant, the smallest order you could place would cost the full made-up $2.40, not $1.20. The minimum and maximum are shown on every product page. Second, delivery: if the supplier reports that only part of the order was delivered, the undelivered part is refunded to your balance automatically. In the same example, an order of 500 with 400 delivered would put $0.24 back on your balance.

The easiest way to start is a small order of the exact variant you want, for example a few hundred Instagram likes or TikTok followers, so you see the speed and the result before you spend more.

Why the same 1,000 followers cost different amounts

Five things drive the spread. None of them is "this panel is better".

1. The reseller chain

Most SMM panels do not produce engagement. They buy it from another panel through an API and resell it, and that panel may be reselling a third. Every step adds a markup, and the buyer at the end sees only the last one. Two panels can sell the identical supply at very different rates simply because one sits further down the chain. Our guide to what an SMM panel is explains the chain in more detail.

2. The refill window

A product with a 30-day or 365-day refill comes with the supplier's promise to top the count back up if it drops inside that window. It is a different product from the same followers without refill, and it is priced as one. The terms are explained in our glossary of refill, drip-feed and the rest.

3. Country targeting

"Worldwide" followers and followers from one named country are separate products. A named country usually costs more, sometimes a lot more.

4. Quality words

"Real", "HQ", "premium" and "mix" are the supplier's own labels. They are claims, not measurements, but they define what is being sold, and the market prices them differently. We treat each label as its own product and compare it only against panels selling the same label.

5. Listings that are not really for sale

Panels rarely delete a service they stopped supplying. They price it at zero, or at a figure nobody could pay, and leave it on the list. Anyone comparing price lists by hand reads those rows as offers, and the "cheapest" row in a scraped spreadsheet is often a switched-off service. We drop those retired and dormant listings before anything is compared, so the figures below are prices someone could actually buy at.

How to read the tables

Each table below lists the product categories of one platform that enough tracked panels sell to compare fairly; a category sold by too few panels is left out. For each category it shows the variant sold by the most tracked panels, and four figures:

• Panels: how many of the panels we read sell that variant. More panels means a sturdier comparison.
• Cheapest tracked: the lowest credible rate per 1,000 among those panels, with each panel counted once at its own cheapest listing.
• Median: the middle rate. Half the panels selling it charge less, half charge more. This is the closest thing the market has to a "normal" price.
• Below median: how far the cheapest rate sits under the median, as a percentage. A large figure means the same product is sold at very different prices, and paying the median means paying a lot more than the cheapest tracked panel charges.

The product name links to that category's full price page, where every tracked panel's rate is listed as a ladder from cheapest to dearest, with the other variants beneath it.

Instagram: followers, likes and views

Instagram followers come in many variants, so check whether you are looking at a plain product or a "real, refill" one before you compare prices. To buy, start at Instagram followers in the shop; the full ladder for the most widely sold variant is on cheapest Instagram followers across the panels we track.

TikTok: views, followers and likes

TikTok views are usually ordered in large quantities, so on a big order the difference between the cheapest and the median rate adds up fast. Use the order cost formula above with your real quantity rather than judging by the rate alone. The ladder is on TikTok views across the panels we track, and the products we sell are under TikTok views.

Telegram: members and views

For Telegram, members are the product people ask about most. Premium accounts, a named country and a refill window each make a separate product, so compare the exact variant you want. The full comparison is on Telegram members across the panels we track; every variant on sale is under Telegram members in the shop.

YouTube: views, likes and comments

The same rule applies on YouTube: views, subscribers and likes each come in variants with their own refill and country terms, and those terms are shown on the product page next to the rate. Views are under YouTube views.

Which platforms have the widest price gaps

The platform tables above show one variant per category. This one widens the view: across every product sold widely enough to compare fairly, it shows, per platform, the typical median rate and how far below the median the cheapest tracked price typically sits.

A wide gap is not a sign of a worse or better market. It means the same supply reaches buyers through more different reseller paths, so there is more to save by checking. A narrow gap usually means a few providers sit behind most panels and prices have converged.

What PanelHawk charges

We are a panel too, and a reseller like the rest. The difference is that we do not pick one supplier and stay with it. Every six hours we read the public price lists of the panels we track, and for each product we buy your order from the cheapest panel we can actually buy from that day, meaning one we hold an account with, weighed against how well that panel has delivered our past orders. Our price is that panel's rate plus a margin that never goes below 20%; where every other panel we track charges more, we price just under the cheapest of them, within a cap on our own margin.

Two consequences follow, and both are worth knowing:

• Our price is not the "cheapest tracked" figure in the tables. The cheapest tracked rate may belong to a panel we cannot buy from, and our margin sits on top of what we pay. Expect our price to sit above the cheapest tracked rate, never under it.
• Where we compare, we say exactly how. On a product another tracked panel also sells, the product page tells you either that we are cheaper than every one of the other panels we read that sell it, with what the cheapest of them charges, or simply what the cheapest other panel charges. Where no other panel we read sells a product, there is nothing to compare and the page says nothing.

At the last crawl we sold 6,220 products across 47 platforms. Of the 4,149 that at least one other tracked panel also sells, we were cheaper than every other panel we track on 893, counting every tracked panel except the one we buy that product from. That is the only sense in which we use the word "cheapest": measured, against the panels we read, and never against the whole market.

How the price of an SMM panel order is built

Every price you see on an SMM panel is someone else's price plus a markup. What differs is how many markups are stacked up, and whether you can see them.

At a typical panel, the chain looks like this: a provider at the top runs the supply; a large panel buys from it through an API and adds a markup; a smaller panel buys from the large one and adds its own; and the panel you order from may be one more step down. Each step is invisible to the buyer at the end, who sees one rate per 1,000 and no way of telling how many hands it passed through. That is the main reason the same variant can cost several times more at one panel than at another.

Our price is built in two parts, and both are visible:

1. The supplier's rate. For each product, the rate of the panel we buy it from that day, read from its public price list in the last crawl: the cheapest we can buy from, unless its delivery record on our own orders says otherwise. Those are panels you could open yourself.
2. Our margin on top: never less than 20%, and where the rest of the market is dearer, set so we stay just under the cheapest other panel we track, within a cap. It pays for supplier prices moving between one reading and your order, for the undelivered parts we refund, and for Telegram's cut on Stars.

So we are one step in the chain, like every reseller, but one whose markup is written down. Because the supplier is chosen again at every crawl, the step we add sits on the best rate we can buy at, weighed against delivery, not on a supplier picked once and kept out of habit. It does not make every product the cheapest on the market, and each product page shows what the cheapest other panel we track charges.

Which variant fits your budget?

Each list page in the shop, such as TikTok views or YouTube subscribers, has filters for refill, country and quality, and can be sorted cheapest first. Which of them to use depends on what you are buying for:

Whichever row is yours, compare like with like. A variant that looks cheap next to another is often just a different product, as the next section explains. The same filters work on Telegram views, Facebook likes and Twitter followers.

Before you pay the cheapest rate you can find

A few checks keep a low rate from turning into an expensive mistake:

1. Compare like with like. Same platform, same type, same country, same quality word, same refill window. A cheaper variant is not the same thing at a better price.
2. Distrust a rate far below the median. It is more often a dormant listing or a mismatched product than a bargain.
3. Do the arithmetic on your real quantity. Rate × quantity ÷ 1,000, and check the minimum order.
4. Know what happens if delivery falls short. With us, the undelivered part of an order is refunded to your balance automatically, counted from what the supplier reports; an order that cannot be placed comes back in full. The FAQ has the details.
5. Know the platform's rules. Buying followers, views or members can break a platform's terms of service, and platforms remove accounts they judge inauthentic. Our guide on whether an SMM panel is safe covers what that means in practice.

Paying is covered in two short guides: USDT on TRON and Telegram Stars. Top-ups start at $5.00.

If you run a panel yourself

This page is written for buyers. If you sell SMM services and want the deeper picture, such as what a refill window, a country or a quality word adds to a price across matched pairs, or how many listed services are not really for sale, read what SMM panel prices actually look like, and browse every category on our price data pages.